Pixel Envy

Written by Nick Heer.

Apple Redesigns Website, Integrates with Store Pages

Smart decision. No longer is the buying experience so disconnected from the browsing experience — in effect, the entire site becomes both marketing and retail, somewhat paralleling the physical stores. Big move.

One thing I noticed is that between this change and the co-designed retail packaging, third-party accessories feel even more like they’re from Apple instead of merely being sold on behalf of them. Curious.