Pixel Envy

Written by Nick Heer.

Apple’s Q1 2016

In a nut, Apple is a really big company getting even bigger. Federico Viticci and the rest of the MacStories team have full coverage:

Apple has just published their financial results for Q1 2016 for the quarter that ended in December 2015. The company posted revenue of $75.9 billion. The company sold 16.1 million iPads, 74.8 million iPhones, and 5.3 million Macs, earning a quarterly net profit of $18.4 billion.

iPhone sales were basically flat, with Mac sales down a hair and iPad sales down about 25% compared to the year-ago quarter. However, revenue from services — iTunes, App Stores, iBooks, Apple Music, Apple Pay, and so on — is up dramatically, as is revenue from the “other” category, which includes the Apple Watch. Though sales were flat for the iPhone, the average selling price actually shot up.

This is the first Apple earnings report that I can remember which includes “supplementary material” (PDF). It’s a lot of non-GAAP stuff that illustrates the impact that currency fluctuations have had on the reported figures. Depending on whether you’re writing for Forbes or AppleInsider, the report makes Apple look like they performed better than they did, or the currency fluctuations make it look as though Apple did worse than reality. Whatever the case, it seems to have placated investors — after-hours trading is basically flat.