Pixel Envy

Written by Nick Heer.

iTunes Podcasts Directory Rebranded as Apple Podcasts

Jason Snell, Six Colors:

On its own this is a minor change, and one that makes sense: In its most popular context, Apple’s podcast directory is accessed from the Podcasts app on iOS. iTunes is not a brand that needs to be associated with that product at all—it was only there because more than a decade ago, Apple extended the iTunes Store infrastructure and added podcast support to iTunes on the desktop. It was a long time ago. (Podcasters can get new badges to reflect the change.)

Looking at the larger picture, though, I have to assume that this is one part of a long, inexorable de-branding of iTunes. It proved to be a brand that was capable of having all sorts of non-tune-related things stuffed inside of it, but it was always an awkward fit and at some point it needed to be addressed.

The death of “classic” iTunes has been in the cards for quite some time, especially after the introductions of Apple Music and iCloud Music Library. Many of the pieces are in place for Apple to pull the trigger on iTunes, create discrete Mac apps for music, podcasts, and video, and rely upon iCloud-based syncing for iOS devices.

I’m still not ready for that future.