Pixel Envy

Written by Nick Heer.

Apple Operations Chief Jeff Williams at Code Conference

Jeff Williams sat opposite Walt Mossberg in the big red chair at Code Conference yesterday. Dawn Chmielewski of Recode recaps:

Williams seemed to hint at Apple’s interest in the automotive market in his response to one question about what the company plans to dow [sic] with its huge cash hoard.

“The car is the ultimate mobile device,” Williams said, quickly adding. “We’re exploring a lot of different markets.”

Williams said that the deciding factor in choosing new businesses is not the opportunity for revenue growth, but rather “which ones are ones [in which] we think we can make a huge amount of difference.”

Watching the video from the event makes this look, indeed, as unprompted and off-the-cuff as it’s been written here. Someone in the audience asked if there are any industries or product categories Apple was interested in exploring, and Williams just blurted out “well, the car is the ultimate mobile device”. That’s not a hint; that’s a statement.