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Written by Nick Heer.

Bundled ‘Apple One’ Subscription Announced

A bundled monthly fee for access to Apple’s growing subscription-based services has been rumoured for years now, but things seemed to coalesce in a Bloomberg article last month by Mark Gurman. Not only did Gurman get the name right, he also correctly called the idea of tiered bundles — though not the contents of those tiers.1

In linking to it, I wrote that the idea of a package deal would be compelling if it either created a steep discount or had some exclusive features. It looks like Apple went with the former.

J. Fergus, Input:

Individual Apple One plans cost $14.95, Family plans cost $19.95, and the Premier plans run $29.95. Individual plans include 50GB of iCloud storage which upgrades to 200GB on Family plans — which can be shared with up to six people. Upgrading to a Premier plan will provide an additional 2TB of iCloud storage that can also be shared with up to six people. If users are on a Family or Premier plan, they can use their separate accounts for all the included services.

[…]

The plans save subscribers anywhere from roughly $6 each month to approximately $25. Any services that users don’t already have will include a 30-day trial. As typical, for an additional kickback, using an Apple Card to pay for a subscription will yield 3 percent cashback.

A savings of $25 per month on the highest-level $30 per month plan is almost a no-brainer, especially since it can be shared amongst six users in a single family. That’s an Apple Music family plan plus two terabytes of iCloud storage plus Apple Arcade — and then you get TV Plus, News Plus, and the new Fitness Plus. If you are all-in on the Apple services ecosystem — especially as a family, but even as an individual — the highest-tier plan should be an easy sell.

But, if you’re like me and only really use Apple Music and iCloud, these plans probably aren’t a big draw — and that seems fine too. These bundles are clearly for people who are mostly or fully invested in Apple’s services and are not bothered by paying for a few other services that they may not use frequently.

I have reservations about how this will be promoted. I can see many push notifications, modal banners, and emails in my future telling me about how, for the same price I pay now, I can also have Apple Arcade. Or, for just a few dollars more, I can get News Plus and Fitness Plus. Thanks, but no thanks.


  1. It is unintentionally hilarious that there are three different ways to subscribe to Apple One. See also Nilay Patel↩︎