Apple Must Continue to Ignore People Who Say “Apple Must” ⇥ techland.time.com

Harry McCracken, Time:

The stuff Apple must do usually amounts to following an industry trend in much the same way that everybody else is doing it, right this very moment.

Though Apple does frequently respond to industry trends, it’s not in the company’s nature to do so in precisely the way that everybody expects, and it often bides its time before doing anything at all.