Pixel Envy

Written by Nick Heer.

Apple Introduces a Siri-Only Apple Music Plan

Maybe the oddest thing Apple introduced today is this $5 per month Siri-only Apple Music plan:

The Apple Music Voice Plan will be available later this fall in 17 countries and regions, including Australia, Austria, Canada, China, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Mexico, New Zealand, Spain, Taiwan, the United Kingdom, and the United States.

This is the same list of regions where Apple sells the HomePod Mini. If you have a HomePod and, I guess, only listen to music on that device and no other, perhaps this is a compelling offering? I am not sure I buy that. Along similar lines, I wondered if this was perhaps a low-cost way to encourage Spotify users to try Apple Music on their HomePods, but even though it is possible, Spotify still has not added HomePod support.

Whatever the case, I cannot imagine saving $5 per month is worth having to use Siri.

Update: Looks like this plan is a direct competitor for Amazon Music’s “Unlimited Single Device” plan (hat tip to Mitsuhara Mussina).