The Apple Music Long Game ⇥ kirkville.com

Kirk McElhearn:

As streaming takes over from buying music, what’s the endgame? If Apple rolls in a major video offering – either as part of the Apple Music service, or as an add-on – then will Spotify be bought out by, say, Netflix? Amazon already has both, and there probably won’t be room for more than two or three players in that market.

Netflix doesn’t offer a free tier. Why would Apple offer one with a subscription to streaming music — and so far, at least — original video programming?