Pixel Envy

Written by Nick Heer.

Apple Rumoured to Be Considering a Combined Media Subscription

Anna Washenko, Radio and Internet News:

Apple may be planning a new type of multimedia content subscription. The Information (paywall) reports that Apple is considering a single package that would combine Apple Music with the company’s original TV and video projects and its overhauled news app. Each of the services would still be available individually, but a single access point would position Apple as a single-stop purveyor of entertainment.

Several of the other leading tech companies have pursued similar paths. Amazon Prime combines several perks for repeat customers of the ecommerce giant and Google’s YouTube Premium is making another effort to blend subscription music and video on the platform. The potential for Apple to incorporate its recent acquisition of Texture, frequently billed as “the Netflix of magazines,” is a new wrinkle for this type of joint package.

This makes complete sense to me: let people subscribe to individual services that they’re most interested in, but incentivize them to get everything. But will the Apple TV subscription be closer to a true Netflix competitor? I hope so.