Pixel Envy

Written by Nick Heer.

Apple Event Rumoured for March 15

Matthew Panzarino of TechCrunch:

Now, it looks like the date has solidified. March 15th is the date, according to sources, and we should indeed be seeing a rumored 4″ iPhone and a new iPad. Reports from 9to5Mac and Buzzfeed News earlier today are also marking that date and those products.

A new 4-inch iPhone sold alongside the 4.7- and 5.5-inch models might offer a glimpse into one of my favourite thought exercises: how many iOS users circa 2012 begrudgingly stick with a smaller phone because they enjoy iOS, versus how many former iOS users put up with Android just to have a larger display? Or, to make it extra complicated, how many people put up with iOS just to have a smaller display, and how many of those users might be enticed by a new small iPhone?

Oh, and Gurman’s report indicates the potential for a nylon NATO-style strap for the Apple Watch1. Two words: yes, please.


  1. I doubt it’s really a “true” NATO strap — a real one works as a pass-through loop across the back of the watch. Because the Apple Watch has sensors and all sorts on the back, it likely won’t function similarly. While the Hermès cuff-style strap runs across the back of the Watch and accommodates the sensors with a cutout, I doubt that’s in the cards for a nylon strap because it will be far more susceptible to fraying. ↩︎