I’d still love to know what the mix of 5C to 5S is relative to the mix of 4S to 5 was this time last year. I wouldn’t be surprised if the 5C were selling better in that context, but dramatically below Apple’s expectations.
Also, remember how Apple “had” to introduce a cheaper iPhone because the cheaper competition was selling well? There are two scenarios here:
- the pundit- and analyst-friendly interpretation is that the 5C wasn’t cheap enough; or,
- iPhone buyers aren’t cross-shopping with less expensive smartphones, and aren’t that interested in a budget version of the iPhone.
I think the latter is far more likely.