Pixel Envy

Written by Nick Heer.

Apple Launches Cheaper 8GB iPhone 5C

I’d still love to know what the mix of 5C to 5S is relative to the mix of 4S to 5 was this time last year. I wouldn’t be surprised if the 5C were selling better in that context, but dramatically below Apple’s expectations.

Also, remember how Apple “had” to introduce a cheaper iPhone because the cheaper competition was selling well? There are two scenarios here:

  1. the pundit- and analyst-friendly interpretation is that the 5C wasn’t cheap enough; or,
  2. iPhone buyers aren’t cross-shopping with less expensive smartphones, and aren’t that interested in a budget version of the iPhone.

I think the latter is far more likely.