Apple is the New Porsche 911 ⇥ baekdal.com

Thomas Baekdal:

Back in 2004, Apple changed the way they designed things. Before that they were experimenting with design for the sake of design. They created the Cube, the G4, and the iMac G4. Remember those? They were all ‘designed’.

But after 2004 Apple stopped designing and instead focused their efforts on finding the essence of simplicity.

Iterative? Yes. Iconic? Absolutely.