Pixel Envy

Written by Nick Heer.

Apple Celebrates the Tenth Anniversary of the iPhone’s Launch

Apple PR:

January 9 marks the tenth anniversary of iPhone’s blockbuster debut. At Macworld 2007 in San Francisco, Steve Jobs introduced the world to iPhone as three products in one — “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.” In the ten years since, iPhone has enriched the lives of people around the world with over one billion units sold. It quickly grew into a revolutionary platform for hardware, software and services integration, and inspired new products, including iPad and Apple Watch, along with millions of apps that have become essential to people’s daily lives.

No press release for the iPhone’s tenth anniversary has been published to the official press release library, but there is one in the “Newsroom”. By contrast, no press release was published at all for the thirtieth anniversary of the Mac in 2014,1 though it was acknowledged onstage on a couple of instances.

I’m not really sure there’s anything to make of this, though. The iPhone is one of the most successful products of all time, so I’m not surprised to see a nod towards it. And, as John Gruber wrote late last year, it’s extremely unlikely that the iPhone that will be released this year will be an “anniversary” model or anything of the sort.

Update: But, for the thirtieth anniversary of the Mac, they did launch a campaign. Thanks to Matt Christensen for the reminder; I completely forgot.


  1. Nor for the 20th and 25th anniversaries in 2004 and 2009, respectively. Apple’s PR library doesn’t go back farther. ↩︎