Pixel Envy

Written by Nick Heer.

Apple Invites Hollywood Stars to March 25 Event

Anousha Sakoui and Mark Gurman, Bloomberg:

Apple Inc. is planning to unveil video and news subscription offerings next month, the first major new digital services from the company since 2015.

The Cupertino, California-based technology giant is planning a March 25 event to announce both services, according to people familiar with the plan. The iPhone maker invited Hollywood stars, including Jennifer Aniston, Reese Witherspoon, Jennifer Garner and director JJ Abrams, to attend, one of the people said.

This corroborates and builds upon John Paczkowski’s report yesterday, indicating that a video subscription service is likely also in the cards. Jennifer Aniston and Reese Witherspoon created and star in “The Morning Show”, Apple’s first foray into scripted original programming.