Pixel Envy

Written by Nick Heer.

Apple Is Building a Media Platform Like Never Before

Ryan Christoffel, MacStories:

[…] Once not long ago, Apple’s primary media platform was iTunes. Now, hundreds of millions of users consume media every day through Apple’s suite of spiritual successors to iTunes:

  • Apple Music

  • Apple TV (the app)

  • Apple Podcasts

  • Apple Books

  • Apple News

  • And the App Store

Apple has one unified goal, I believe, driving all its media efforts: it aspires to utilize hardware, software, and services to provide the entirety of a user’s media experience. If you consume media, Apple wants to provide the full stack of that consumption, from media delivery to media discovery. My aim in this story is to share an overview of how that goal is being fulfilled today.

This is big — the kind of thing that, in hindsight, was indicated when they dropped “Computer” from the “Apple Computer, Inc.” name.