Aapl.De.App ⇥ nytimes.com

Emily Steel, New York Times:

Apple announced on Thursday that it was working with the entertainer Will.i.am and two veteran TV executives, Ben Silverman and Howard T. Owens, on a new show that will spotlight the app economy.

“One of the things with the app store that was always great about it was the great ideas that people had to build things and create things,” Eddy Cue, Apple’s senior vice president of Internet software and services, said in an interview.

Details about the production are scant, and it was unclear how directly the show would promote or refer to Apple’s own app store. Executives declined to discuss specifics, such as financing, title, timeline, storylines, episode length or how people will watch the show.

Please reference the last thing I wrote about Will.I.Am, which was about a device he created that put “Salesforce on your wrist” and had “four kilowatts of DAF (Dope as Fuckness)”.

Update: Cabel Sasser on Twitter:

Oh man I just read the thing about Apple’s App Show. What perfect frothing irony if the “App: The Human Story” documentary gets Sherlock’d

I have a hunch that the App documentary will be a lot less effusive than Apple’s interpretation.