Pixel Envy

Written by Nick Heer.

Apple Announces Special Event for Oct. 23

When contacted for elaboration, an Apple spokesperson offered this hint:


Okay, they didn’t. But wouldn’t it be hilarious if Katie Cotton said that?

Interestingly, Apple won’t be using their own auditorium, as I expected, or the Yerba Buena centre. Instead, they’ve opted for the beautiful California Theatre in San Jose. This is the same venue they used for the “One More Thing…” event in 2005, where they introduced the redesigned iMac G5, iPod with video, and TV shows on the iTunes Store.

I previously noted that an event that combined Mac and iPad updates would be messy. But perhaps, like the “One More Thing…” event, they’re going to use an act-based motif. It’s appropriate for the theatre setting.