Pixel Envy

Written by Nick Heer.

Apple Airs New iPhone 5 Commercials

Federico Viticci:

Orchestra is a little more peculiar. Apple wants to explain the iPhone’s background noise cancellation, which is made possible by an improved microphone design and audio system. The voice asks the director of an orchestra to lower the volume, which is similar to what happens to background noise when you make a phone call with the iPhone 5. It’s a clever and funny comparison.

I like “Turkey”, but I think “Orchestra” is one of the most clever ads Apple has done in a while. Solid ads.