Pixel Envy

Written by Nick Heer.

The Nexus 7’s Display

Last year’s Nexus 7 had a display that was often described as being good enough for a product which cost $200. While the iPad Mini wasn’t close in pixel density, it made up for it by having a better-calibrated display which was much brighter, more accurate, more uniform.

The new Nexus 7, though, has a display that’s absolutely fantastic for a product of any price, yet it’s still $229. I don’t think evaluating products on a spec sheet basis is effective, but I will be displeased if there is not an option for a retina display on an iPad Mini later this year, even if it’s a more expensive model.1 While Apple cannot compete with Google’s near-zero profit margins (and should not compete on spec sheets alone), the calibre of the iPad Mini’s display is wanting.


  1. Just throwing this out there: the “standard” iPad Mini is available in a broad range of colours, and the price is dropped to $299. An iPad Mini with a retina display is introduced at a $399 price point. ↩︎