Pixel Envy

Written by Nick Heer.

Ambitions

Adam Satariano et. al. have an interesting report for Bloomberg:

As handheld devices increasingly function like PCs, the engineers working on this project within Apple envision machines that use a common chip design. If Apple Chief Executive Officer Tim Cook wants to offer the consumer of 2017 and beyond a seamless experience on laptops, phones, tablets and televisions, it will be easier to build if all the devices have a consistent underlying chip architecture, according to one of the people.

Rumours of this nature have been flying around since Apple shipped their first custom silicon in the original iPad, at least. I guess Bob Mansfield’s “Technologies” group really does have “ambitious plans for the future”.