Pixel Envy

Written by Nick Heer.

Amazon’s Kindle Fire HDX

The other big announcement of the week was Amazon’s new pair of tablets. As with Microsoft, Amazon has absolutely nailed the cover — aptly named “Origami”, it folds up in a crazy way to create a stand. The difference is that Amazon is already (apparently) selling a lot of their line of tablets.

These new Kindles appear well-designed, if a little chunky-looking, and are equipped with beautiful displays, all at ridiculous pricing. They’ve also implemented a feature called “Mayday”, which is a personal audio chat with a real, live customer service rep. All of these are huge selling points for Amazon’s already-successful tablet strategy.