Amazon’s Kindle Fire HDX ⇥ theverge.com

The other big announcement of the week was Amazon’s new pair of tablets. As with Microsoft, Amazon has absolutely nailed the cover — aptly named “Origami”, it folds up in a crazy way to create a stand. The difference is that Amazon is already (apparently) selling a lot of their line of tablets.

These new Kindles appear well-designed, if a little chunky-looking, and are equipped with beautiful displays, all at ridiculous pricing. They’ve also implemented a feature called “Mayday”, which is a personal audio chat with a real, live customer service rep. All of these are huge selling points for Amazon’s already-successful tablet strategy.