Amazon’s Long Reach

For Wired, Paris Martineau and Louise Matsakis put together a list of every Amazon house brand, acquisition, and Jeff Bezos side project they can find, and it’s staggering:

The company is known as the “everything store,” but in its dogged pursuit of growth, Amazon has come to dominate more than just ecommerce. It’s now the largest provider of cloud computing services and a maker of home security systems. Amazon is a fashion designer, advertising business, television and movie producer, book publisher, and the owner of a sprawling platform for crowdsourced micro-labor tasks. The company now occupies roughly as much space worldwide as 38 Pentagons. It has grown so large that Amazon’s many subsidiaries are difficult to track—so we catalogued them all for you. This is our exhaustive map of the Kingdom of Amazon.

Much as the web is not — and should not be — a Google product, we should also be wary of Amazon’s dominance. In their case, however, it goes far beyond online properties to the infrastructure of the web and physical trade. These companies (and Facebook) are dominant in ways that ought to be deeply concerning as a matter of reach, influence, and antitrust matters.