Jonathan Sawyer, High Snobiety:
First off, Echo Look takes photos and/or videos via voice command, with built-in lighting and a depth-sensing camera that allows you to blur the background of your image, further highlighting your outfit. These clean, full-length photos can then easily be shared with friends.
Style Check in turn combines the best in machine learning with advice from fashion specialists. You can compare/contrast two particular outfits, as Style Check will then give you a recommendation on what to wear, based on current trends and what looks best on you.
Jason Koebler, Vice:
Amazon store images and videos taken by Echo Look indefinitely, the company told us. Audio recorded by the original Echo has already been sought out in a murder case; to its credit, Amazon fought a search warrant in that case.
“All photos and video captured with your Echo Look are securely stored in the AWS cloud and locally in the Echo Look app until a customer deletes them,” a spokesperson for the company said. “You can delete the photos or videos associated with your account anytime in the Echo Look App.”
Motherboard also asked if Echo Look photos, videos, and the data gleaned from them would be sold to third parties; the company did not address that question.
Amazon is introducing this product two weeks after that one Burger King ad that triggered Google Home. I don’t think it’s paranoia to suggest that having a constantly-connected hands-free camera sitting where you usually get dressed is a gigantic red flag for privacy.