Pixel Envy

Written by Nick Heer.

Kevin Alexander Found the Best Burger Place in America, Which Killed It

Kevin Alexander, in Thrillist:

In my office, I have a coffee mug from Stanich’s in Portland, Oregon. Under the restaurant name, it says “Great hamburgers since 1949.” The mug was given to me by Steve Stanich on the day I told him that, after eating 330 burgers during a 30-city search, I was naming Stanich’s cheeseburger the best burger in America. That same day, we filmed a short video to announce my pick. On camera, Stanich cried as he talked about how proud his parents would be. After the shoot, he handed me the mug, visibly moved. “My parents are thanking you from the grave,” he said, shaking my hand vigorously. When I left, I felt light and happy. I’d done a good thing.

Five months later, in a story in The Oregonian, restaurant critic Michael Russell detailed how Stanich’s had been forced to shut down. In the article, Steve Stanich called my burger award a curse, “the worst thing that’s ever happened to us.” He told a story about the country music singer Tim McGraw showing up one day, and not being able to serve him because there was a five hour wait for a burger. On January 2, 2018, Stanich shut down the restaurant for what he called a “two week deep cleaning.” Ten months later, Stanich’s is still closed. Now when I look at the Stanich’s mug in my office, I no longer feel light and happy. I feel like I’ve done a bad thing.

There seems to be no satisfactory or clean answer to the question of what do reviewers leave behind?; the reach of a reviewer with a global audience means that, much like geotagging Instagram photos, it has the ability to share something fantastic to such an extent that it ruins everything that made it good.

Update: It turns out that this story could have a far darker conclusion.