Pixel Envy

Written by Nick Heer.

A Rough Week for Twitter Communications

Alex Kantrowitz, reporting for Buzzfeed on Sunday:

Natalie Kerris, who joined Twitter as its VP of communications in February, is leaving the company, BuzzFeed News has learned. Leslie Berland, Twitter’s chief marketing officer, will lead both marketing and communications in a combined role.

BuzzFeed News confirmed the departure with a Twitter spokesperson. “During her time leading communications at Twitter, Natalie helped us share the Twitter story with the world. We are grateful for her energy and enthusiasm and the impact she’s had, even in this short time,” said the spokesperson. “We wish her all the best.”

Kurt Wagner, reporting for Recode on Thursday:

Twitter is losing another key member of its communications team. Jim Prosser, the company’s head of corporate and policy communications, is leaving Twitter for SoFi at the end of the week.

Prosser is taking over as VP of Communications and Policy at SoFi, a five-year-old loan and financing startup in San Francisco.

Alexandra Valasek, head of Consumer Communications at Twitter, today:

It’s been an incredible 4 years, @Twitter! (I never stopped smiling). So very excited to join the team at @Uber

As far as I can tell, Twitter’s communications team is already pretty small. A LinkedIn search shows a team of about 173 people, though most of those are spread around the world for local communications purposes, and the results start to become irrelevant on the fifth page. I counted a couple dozen currently working in San Francisco in Communications positions. Losing three high-ranking staff members in a single week can’t be a good sign.