A Rare Interview with Jonathan Ive telegraph.co.uk

Jonathan Ive doesn’t give interviews often, but one also doesn’t get knighted all that often, either. There are some good bits in the first part of the interview, but the second part has his philosophy in a nut:

“Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.

“The quest for simplicity has to pervade every part of the process. It really is fundamental.”