A Loose Rant on Maximization ⇥ 37signals.com

Jason Fried:

To take it further, maximization as a concept just isn’t interesting to me. I don’t care about maximization. Not maximization of profit, revenue, people, reach, productivity, etc. Not interesting.

Maximization is like kids trying to stay in the treehouse past when their mother calls them in for a snack: that’s when things go wrong. We could do with a lot more people with Fried’s perspective.