Pixel Envy

Written by Nick Heer.

5.5 Million Macs

Speaking of Apple’s quarterly results, how about those Mac sales figures? The iPad may be weak right now, but never have so many Macs been sold in a single quarter.

This is fascinating, especially when you consider that Macs — particularly the MacBook lines, which have traditionally been the strongest sellers — haven’t really been updated this year. Both received only relatively minor spec bumps and pricing adjustments. The back to school promotion was also the same this year as it was in previous years. I can’t think of a specific impetus for such a surge; the surge simply exists. As I said: fascinating.