You Know What’s Cool? ⇥ apple.com

A billion iPhones, that’s what. At an employee meeting today, Tim Cook showed off the billionth one: what appears to be a rose gold iPhone 6S Plus.

The scale at which Apple operates is unprecedented. I was trying to find something — anything — to compare it to when I stumbled across a list of the best-selling products of all time. It’s a crappy “listicle”, but it provides some context. They say that 516 million iPhones had been sold at the time of the list’s creation in May 2014, which means that nearly half of all iPhones ever made have been sold in the last two years.