You Can’t Buy Word of Mouth ⇥

Shawn Blanc:

Advertising has gone from “look at me” to “try me” to “like me” to “please like me so much that you’ll tell your friends about me.”

Yes! In a nut, some companies are striving for a fake sense of word of mouth. Instead of making a product so good that a customer simply has to tell their friends about it, they’re actively encouraging people to spread the word on something otherwise unremarkable.