Linda Yaccarino Steps Down As X CEO ⇥ axios.com
After two incredible years, I’ve decided to step down as CEO of 𝕏.
Sara Fischer, Axios:
Once the ultimate cheerleader for Madison Avenue, Yaccarino’s relationship with the advertising community shifted when she became CEO of X, then Twitter.
Under Yaccarino, X waged a high-profile lawsuit against a major advertising industry coalition and its members, alleging the group abused its influence over marketers and ad agencies to discriminate unfairly against X, prompting an ad boycott.
I have never gotten a clear sense of whether Yaccarino is a true believer in the Musk vision for X, or simply an opportunist. After so many years in the advertising industry, it is surprising to see what looks like a heel turn to run an ad-supported company so antagonistic toward advertisers. Yet the tense relationship and this lawsuit have been a blueprint for the current U.S. administration. What a legacy.
On the other hand, if Yaccarino was regularly at odds with the owner of X, I am looking forward to the inevitable tell-all book.