The Verge Delivers a Bad Article About Amazon’s Ring ⇥ theverge.com

Jennifer Pattison Tuohy, of the Verge, interviewed Ring founder Jamie Siminoff about a new book — which Tuohy has not read — written with Andrew Postman about the success of the company. During this conversation, Tuohy stumbled into Siminoff making a pretty outrageous claim:

While research suggests that today’s video doorbells do little to prevent crime, Siminoff believes that with enough cameras and with AI, Ring could eliminate most of it. Not all crime — “you’ll never stop crime a hundred percent … there’s crimes that are impossible to stop,” he concedes — but close.

“I think that in most normal, average neighborhoods, with the right amount of technology — not too crazy — and with AI, that we can get very close to zero out crime. Get much closer to the mission than I ever thought,” he says. “By the way, I don’t think it’s 10 years away. That’s in 12 to 24 months … maybe even within a year.”

If this sounds ridiculous to you, congratulations, you are thinking harder than whomever wrote the headline on this article:

Ring’s CEO says his cameras can almost ‘zero out crime’ within the next 12 months

The word “almost” and the phrase “very close” are working very hard to keep the core of Siminoff’s claim intact. What he says is that, by this time next year, “normal” communities with enough Ring cameras and a magic dusting of A.I. will have virtually no crime. The caveats are there to imply more nuance, but they are merely an escape hatch for when someone revisits this next year.

The near-complete elimination of crime in “normal” areas — whatever that means — will very obviously not happen. Tuohy cites a 2023 Scientific American story which, in turn, points to articles in MIT Technology Review and CNet. The first debunks a study Ring likes to promote claiming its devices drove a 55% decline in burglaries in Wilshire Park, Los Angeles in 2015, with cameras on about forty homes. Not only does the public data does not support this dramatic reduction, but:

Even if the doorbells had a positive effect, it seemed not to last. In 2017, Wilshire Park suffered more burglaries than in any of the previous seven years.

The CNet article collects a series of reports from other police departments indicating Ring cameras have questionable efficacy at deterring crime on a city-wide level.

This is also something we can know instinctually, since we already have plenty of surveillance cameras. A 2019 meta analysis (PDF) by Eric Piza, et al., found CCTV adoption decreased crime by about 13%. That is not nothing, but it is also a long way from nearly 100%. One could counter that these tests did not factor in Ring’s A.I. features, like summaries of what the camera saw — we have spent so much energy creating summary-making machines — and finding lost dogs.

The counterargument to all of this, however, is that Ring’s vision is a police state enforced by private enterprise. A 2022 paper (PDF) by Dan Calacci, et al., found race was, unsurprisingly, a motivating factor in reports of suspicious behaviour, and that reports within Ring’s Neighbors app was not correlated with the actual frequency of those crimes. Ring recently partnered with Flock, adding a further layer of creepiness.

I will allow that perhaps an article about Siminoff’s book is not the correct place to litigate these claims. By the very same logic, however, the Verge should be more cautious in publishing them, and should not have promoted them in a headline.