Uber’s Unique Take on Supply and Demand ⇥ mobile.theverge.com

On the subject of Uber, here’s the Verge’s Ben Popper:

But this Valentines day, while traveling through San Diego in an Uber car, Andrew Lane heard something that disturbed him. “The driver had a Ford Sync system, and it read his text messages out loud.” The message, which came wedged between numerous texts about a promotion for free roses, said, “UberX is very close to SURGE. It’s Valentine’s Day! People will be out all night and we didn’t activate new drivers to make earnings even higher this weekend.”

Sketchy.