Tyler Brûlé, Mr. Zeitgeist ⇥

Alex Williams, for the New York Times:

While everyone hailed the iPad as the savior of print, Mr. Brûlé put out a limited-edition newspaper for the slopes of Gstaad and the beaches of Cannes. While retailers rushed online, Mr. Brûlé opened a chain of Monocle boutiques, a micro-extension of the magazine’s shopper-as-curator ethos. And while music migrates to the cloud, Mr. Brûlé started a radio station, with “an international playlist” that samples sounds “from Seoul to Stockholm.”

Some will diss Monocle and what Brûlé stands for, but his approach is spectacular. It’s about the content.