Tumblr to Launch Ads Starting May 2 ⇥

Cyrus Farivar of Ars Technica:

In 2010, [CEO David Kamp] famously said, in an interview with the Los Angeles Times, that the company was “pretty opposed to advertising. It really turns our stomachs.” […]

“[Kamp] was scheduled to talk for a half hour, but I think the whole thing lasted 7 minutes,” he continued. “He cited some growth numbers, mentioned how much he appreciates the creativity within the advertising community, and then broke the news that Tumblr would be opening up that spot to advertisers.”

One of the strangest elements, Sorgatz said, was how Kamp ended the presentation: “He flashed his email address on the screens, took no questions, and then zipped out the building.”

Seems like even the CEO is not happy with this decision.