Tim Cook on the “Law of Large Numbers” ⇥

As I see it, that 37 million for last quarter represented 24% of the smartphone market. There’s 3 out of 4 people buying something else. 9 out of 10 phone buyers are buying something else.

This isn’t something Apple keeps repeating because it’s something they want to believe, but rather the mantra they follow. The opportunity is huge for them.