Threads Continues to Reward Rage Bait ⇥ youtube.com

Hank Green was not getting a lot of traction on a promotional post on Threads about a sale on his store. He got just over thirty likes, which does not sound awful, until you learn that was over the span of seven hours and across Green’s following of 806,000 accounts on Threads.

So he tried replying to rage bait with basically the same post, and that was far more successful. But, also, it has some pretty crappy implications:

That’s the signal that Threads is taking from this: Threads is like oh, there’s a discussion going on.

It’s 2025! Meta knows that “lots of discussion” is not a surrogate for “good things happening”!

I assume the home feed ranking systems are similar for Threads and Instagram — though they might not be — and I cannot tell you how many times my feed is packed with posts from many days to a week prior. So many businesses I frequent use it as a promotional tool for time-bound things I learn about only afterward. The same thing is true of Stories, since they are sorted based on how frequently you interact with an account.

Everyone is allowed one conspiracy theory, right? Mine is that a primary reason Meta is hostile to reverse-chronological feeds is because it requires businesses to buy advertising. I have no proof to support this, but it seems entirely plausible.