Meta Says Threads Has Over 400 Million Monthly Active Users ⇥ fastcompany.com

Emily Price, Fast Company:

Meta’s Threads is on a roll.

The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few months ago, and a long way from the 175 million it had around its first birthday last summer.

What is even more amazing about this statistic is how non-essential Threads seems to be. I might be in a bubble, but I cannot recall the last time someone sent me a link to a Threads post or mentioned they saw something worthwhile there. I see plenty of screenshots of posts from Bluesky, X, and even Mastodon circulating in various other social networks, but I cannot remember a single one from Threads.

As if to illustrate Threads’ invisibility, Andy Stone, Meta’s communications guy, rebutted a Wall Street Journal story with a couple of posts on X. He has a Threads account, of course, where he posts only a few times per month.