Mark Zuckerberg Says Threads Has 100 Million Daily Active Users ⇥ threads.net

Mark Zuckerberg:

Threads strong momentum continues — now 300M+ monthly actives and 100M+ daily actives 💪

It looks like I was right to be skeptical of data from Similarweb which, a few weeks ago, said Threads’ daily user count in the U.K. and U.S. was only one-and-a-half times larger than Bluesky’s 3.5 million. Maybe there really are only 5.25 million Threads users in the U.S. and the other 95 million daily active users are elsewhere, but I doubt it.

Then again, who says Meta and Similarweb are measuring daily users in the same way? Meta is incentivized to inflate its figures to the maximum extent legally allowable. Does this count the number of people who viewed a Threads post as suggested in Instagram? I doubt it. I would like to see both companies show their work, however.

The Verge’s Tom Warren on Threads:

[A]pparently there are 100 million daily active users of Threads. I wonder how this is counted, and how many actually engage with Threads content every day. I wonder because Bluesky still feels a lot more alive than Threads, despite having a lot less users.

Bluesky, at the very least, does not feel like it is full of people who have trying to replace a lack of personality with Facebook-grade memes and a business consulting side hustle.