They Should Change it to “AdMitigate Plus” ⇥

From the horse’s mouth:

Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well.

This is really clever. According to the list they posted, these exceptions are pretty limited at the moment. It would be pertinent of them to add exceptions for The Deck, Carbon, and Fusion.