The New iPad’s Name ⇥

Louie Mantia back in October, on Apple’s iPhone naming scheme:

The only other reason I can think of is that Apple sells multiple iPhone models at any one time. Consumers need a name differentiator. But they don’t sell iPad 1 alongside iPad 2, so I’m not sure about this reasoning.

After all, Apple doesn’t put the extra label on the back of the products. They simply say “iPhone” or “iPad.”

This is the approach they ended up taking with the new iPad, which is odd considering the first paragraph in this pull quote. They now sell the iPad 2 alongside something referred to as “the new iPad”. But, like iPods before it, people will come up with their own name. Much like the fifth-generation iPod was referred to as the “iPod video”, this will likely be known as the “iPad 3”.