The Following Previews ⇥ shawnblanc.net

Shawn Blanc:

I’ve always viewed trailers as film art in and of themselves. And while I certainly enjoy watching today’s epic trailers, I have more appreciation for the ones which maintain some self control, aiming to tell me just enough and no more.

Absolutely. I have noticed an increasing trend towards spoiling the plot. It’s frustrating as an audience member and, I imagine, even more frustrating for those who worked so hard to tell the story at a specific pace (trailers are often created by people unaffiliated with the production of the film).