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Eric Hoffert was one former member of Apple’s Advanced Technology Group who shared insights of the inner workings of the secretive team. He joins a who’s who across 470 compelling pages in “Inventing the Future, Bit by Bit”.

The book is filled with extraordinary detail and first-hand recollections, many shared for the very first time. It covers in detail the development of A/UX, HyperCard, LisaDraw, QuickScan, QuickTime, TrueType, as well as Projects Oreo, Warhol, Bass, Carnac, Spider, YACCintosh, Touchstone, Pokey, Milwaukee, 8*24GC, and Möbius. There’s also insight into the early development of Jonathan, Lisa, and Macintosh computers.

The book has received widespread acclaim from those who were there:

• “If you’re interested in Apple’s history, this is an amazing collection of interviews and stories from those involved.”

  – Tom Gilley, former senior engineer, Apple ATG

• “I was at Apple for the beginning of the QuickTime revolution and it is almost as if John was there with a front row seat, documenting it as it happened.”

  — Andrew Soderberg, original QuickTime team

• “You have a great skill in ‘telling the story’ with multiple players and simultaneous events.”

  — George Cossey, former Senior Programmer, Apple.

• “So many stories I’ll never forget and stories I never knew!”

  — Mike Potel former Head of Software Engineering, Apple.

• “This is a ton of work. It’s great to have all the stories told!”

  — Steve Perlman former Principal Scientist, Apple.

For Pixel Envy readers use coupon code ENVY for 10% off. The price includes shipping.

An ePub version is due in 2025.