A Brief Look at the Specialty Coffee Market Today ⇥ youtube.com
The main thing which struck me when watching this short video about the current specialty coffee market is how the price paid to producers in Kenya, for example, has declined in recent years. It was upsetting to learn that as the consumer price for specialty coffee has gone up pretty dramatically, at least around here. Instead of 340-gram bags, some specialty roasters are switching to 300-gram and even 250-gram bags at the same or higher price points. I can accept the cost increase, but I do so with the assumption producers are receiving a better rate. I welcome greater transparency.