Apple Says It Believes Spatial Images Are the Future of Photography and, in Some Ways, Memory ⇥ petapixel.com

Jaron Schneider, PetaPixel:

Some might believe that Apple isn’t invested in the future of the [Vision] platform either given the niche appeal or the high price, but after speaking with Della Huff (a member of the Product Marketing team at Apple, who oversees all things Camera app and Photos app) and Billy Sorrentino (a member of the the Apple Design Team who works across the company’s entire product line), I left feeling that Apple has every intention of pushing forward in this space.

The two explain that Apple is very much invested in Vision Pro and visionOS because it views the experience they provide as integral to the future of photography. Coming from the company that makes the most popular camera on the planet, that opinion carries significant weight.

I do not mean to be cynical but, well, does it carry significant weight? Of course Apple believes the Vision Pro is the best way to experience photos and videos. The company spent years developing technologies to make the system feel immersive and compelling so, at a minimum, it truly believes the effort was worth it. Also, it is not unreasonable to expect the company to justify the effort, especially after stories about executive retirements and production cutbacks. No wonder Apple is making sure people are aware it is still committed to the space.

But that is not the whole point of this article. The Apple employees interviewed argue — as before — that photos should be representative of an actual event, and that viewing them as an immersive three dimensional reconstruction is, psychologically, much closer to how our memory works. I would love for some bored neuroscientist to fact-check that claim because — and keep in mind I went to art school, so, pinch of salt — it seems to me to conflict with the known fragility of human memory. My suspicion is that this is one reason we are drawn to fuzzier representations of reality: the unique colour representation of film, or the imprecision of a needle reading a vinyl record.

I am not being facetious when I write that I am very curious about how well this actually works compared to standard photos or videos or, indeed, actual memories.