Sony’s Recovery Strategy ⇥

Jeff Blagdon, reporting for The Verge:

Digital imaging is a core strength of the company, believes [CEO Kaz] Hirai, and even though the point and shoot segment isn’t expected to grow in the future given the growth of smartphones, he believes the company’s strengths in interchangeable lens cameras can allow it to grow faster than the market and create a stable profit centre.

I think this is a good move. Sony’s NEX line of cameras are widely-acknowledged to be some of the best on the market.

Returning the TV business to profitability is a major objective for the company, and in order to achieve it Hirai plans to reduce fixed costs by 60 percent and flexible costs by 30 percent

Sony’s problem isn’t that people aren’t buying their TVs, but rather that fewer people are buying TVs at all.