Simple ⇥

From their introduction post:

Using Simple, you can make purchases with a Simple Visa card, pay bills, earn interest, set up and track savings goals, and much more. Simple replaces your bank, but we are not a bank. […] We partner with chartered banks that hold your deposits in FDIC-insured products.

This sounds (and looks) very smart, but there is something inherently suspicious about handing over your financial information to a startup. I am rooting for these guys, because they seem to have a great perspective on how banking should work, but there is that slight trepidation that can’t be shook.