Schiit Happened ⇥ head-fi.org

Really good post from Schiit Audio’s Jason Stoddard over on the Head-Fi forums (via Marco Arment). It’s ostensibly about the sales effect of a review in an “old media” publication, but this part struck me more:

Or, if someone says, “We can’t convert new audiophiles,” laugh louder. We absolutely can. We just need to get more attention in the mass media. And continue our inroads on sites where younger people discover stuff, like Reddit.

And that can be done.

But it won’t be done with $40,000 preamps, $3,000 USB cables, and $500 magic pucks. It won’t be done with aspie-level obsessive in-fighting about formats and provenance. It won’t be done with religious fervor to spread the word about the One True Sound or the One Perfect Measurement.

It’s too bad the term “audiophile” has been hijacked by technological homeopaths. It’s time to take it back.