Expensive Smartphones Were Half the Worldwide Market in 2022 ⇥ counterpointresearch.com

Varun Mishra, Counterpoint Research:

Although overall global smartphone sales in 2022 fell 12% YoY due to macroeconomic difficulties, global premium (≥$600 wholesale price) smartphone sales climbed 1% YoY in contrast, which allowed the price segment to contribute to 55% of the total global smartphone market revenue for the first time ever.

The premium segment, which has been consistently outperforming the global smartphone market, captured more than one-fifth of total global smartphone sales as well.

Remember when the common cry of analysts was for Apple to make a low-cost iPhone to better compete with Samsung? It seems like only yesterday, but it was about ten years ago, right around the time the iPhone’s average selling price began a slow but steady climb.