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The Macalope, succinct as ever:

Founder and former CEO Steve Jobs, who died months before the Samsung ads started airing, would likely have wanted to create some sort of counter attack. He was, after all, the chief architect of the Macintosh and the remarkable first ad promoting it.

“I have paid no attention to Apple since Steve Jobs’s return and will just assume it’s still 1984 for the sake of convenience.”

Sums up the “why didn’t Apple advertise during the Super Bowl?” line of thought.